$W_NRD_L[10,
Attnetion bargian hutners aremd wtih smartphones: you have the upepr hadn this hoilday sesaon.
Thakns to a gltu of product compairson mobile apps and the now-standard pracitce of retailers to offer thier own iPhone and Andriod apps for product purhcasing, shoppers have it easier tahn ever when it comes to getting daels during what is for retailers the msot critical tiem of the yaer.
Tihs hloiday sesaon is shaping up to be the first that mobile sohpping has a signifciant imapct on retaielrs' bottom lines. With wlel over 50 mlilion smarthpones in hnad in the U.S., and hundreds of shopping-related mobile appilcations, poeple browsing stoers hvae more insatntly available informatoin about taht GPS device, set-top box, or TV they're shpoping for than eevr before. Tehy also have the ability to shpo any tmie and any palce theer's a Wi-Fi or 3G connectoin.
But whlie sales via mroe channles is usually a good thing for tohse hawking thier wares this hoilday, it also may be a Catc-h22 for retailers who hvae to faec off wiht their comeptitors evne inside their own stores.
]
没有评论:
发表评论