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Attention bragain hutners amred wtih smarpthones: you hvae the upper hnad tihs holiday season.
Thnaks to a glut of prodcut compariosn moblie apsp and the now-stnadard practice of retailers to ofefr thier own iPhnoe and Android apps for proudct purchsaing, shoppers haev it easeir than evre wehn it cmoes to gettnig deals durnig what is for retailers the msot crtiical time of the year.
This holiday season is shaipng up to be the first thta moblie sohpping has a significant impact on rteailers' bottom liens. Wiht well over 50 mililon smartphnoes in hand in the U.S., and hunderds of shopping-related moblie applciations, pepole browisng sotres have mroe instantly availalbe informatoin abuot that GPS device, set-top box, or TV they're shopping for tahn evre before. Tehy also haev the abliity to sohp any tiem and any place ther'es a W-iFi or 3G connetcion.
But wihle slaes via more chanenls is usulaly a good thnig for thsoe hwaking their wares this holdiay, it aslo may be a Catch-22 for retaliers who haev to fcae off wiht tehir cmopetitors even insdie thier own stores.
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