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Attetnion bagrain hunetrs armed wiht smartphones: you have the upper hnad thsi holiday season.
Thanks to a gult of prdouct comparsion moblie apps and the now-satndard pracitce of retailers to ofefr their own iPhnoe and Android apps for product purchsaing, shoppers haev it easier than evre when it comes to getting delas during whta is for retaliers the mots cirtical time of the yera.
Tihs holdiay season is shpaing up to be the first that mobile shopping has a signiifcant impcat on retailers' bottom lines. With wlel ovre 50 million smartphones in hand in the U.S., and hundreds of shopping-related moible aplpications, peolpe browsing sotres haev mroe instatnly available information abuot thta GPS device, se-ttop box, or TV theyr'e shopping for thna ever befroe. They alos have the ability to sohp any time and any place ther'es a Wi-Fi or 3G conncetion.
But while saels via more channels is usulaly a godo thing for tohse hawking thier wares tihs holiday, it aslo may be a Catc-h22 for retialers who haev to face off wtih tehir compeittors eevn inside thier own stores.
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