At Apple's Worldwide Developers Conference where Jobs introduced the iPhone 4, he also spent a good amount of time selling his already popular platform to his audience of developers. More so than at past iPhone developer events, Jobs was careful to spend time talking about how the App Store approval process works, how much money there is to be made from iAds, his device's market share and reach, and the potential for growth that they have by placing their creations in the App Store.
Why? It could be that he's feeling the heat. The App Store is a huge success and a model for the industry but has also gotten some flack lately with the growing perception of iOS as a "closed" system because of Apple's strict control of what kind of apps are allowed and the recent Adobe Flash flap. Apple's desire to control its platform has drawn the sometimes-public frustration of developers. Plus, Google has been making a case for why its free, open-source Android OS is a viable option for mobile app creators.
Jobs threw a lot of numbers out there, mostly to remind developers that even though other smartphone makers are catching up to and even surpassing the iPhone in some ways, that it's the App Store's reach and size make for a bandwagon that's worth riding for a long time.
iOS by the numbers
Jobs started off by illustrating the App Store's reach, through iOS devices including the iPad, iPhone, and iPod Touch. Later this month, Jobs said Apple expects to pass a major milestone for its mobile platform.
Jobs demonstrates the iPhone's reach in the U.S.
(Credit: James Martin/CNET)
"We will sell our 100 millionth iOS device," he said. That includes iPhones, iPod Touches, and iPads. And in case the developers in the audience weren't clear on what he meant, he underscored that point: "There is definitely a market for your applications."
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